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Herbert Vincent Rose

7 The Strand, Walmer
High Street, Chipping Ongar, Essex
The Thatcher’s Arms, Roxwell, Chelmsford, Essex
48 The Strand, Walmer
199 Lower Addiscombe Road, Croydon

Occupation: Butcher

Herbert Vincent Rose

Herbert Vincent Rose was born in Walmer in 1858. His father was Edward Thomas Rose and his mother, Sarah nee Cavell. Herbert was baptised using his maternal great-grandmother’s maiden name, Vincent, as his middle name. The Rose family resided at 7 The Strand on the sea front at Walmer. He grew up in a, generously sized, three story building with 13 siblings where his father was a well- respected Master Tailor. At the age of 13 years Herbert moved, with his father and some of his siblings, to Chipping Ongar in Essex where his father had purchased another tailor’s business in the High Street. A bespoke tailor and breeches maker, they also made uniforms for members of the Essex hunt. Herbert’s mother, Sarah, and the rest of the family stayed behind in Walmer to keep the business going on The Strand with eldest son Thomas in charge of the workroom.

An apprentice butcher – possibly Herbert Rose

The tailor’s shop in Chipping Ongar shared its premises with Cowee the butchers, the workshop being behind the premises over the butcher’s slaughterhouse. The Roses and the Cowees were to be united in 1871 when Louisa Sarah Rose married Thomas Cowee. With frequent family trips to Ongar and the proximity of a butcher’s shop it’s not surprising that Herbert became an apprentice to that trade.

Herbert the Butcher

Young boys learned the art of butchery through a traditional 7 year apprenticeship.

On completion they were known as Journeymen Butchers. I have no proof as to who Herbert was apprenticed but it may have been the Cowees of Chipping Ongar. The Worshipful Company of Butchers is one of the oldest in London. Butchers were highly skilled, entrepreneurial, physically strong and hard working.

Strand House, 48 The Strand, Walmer

He now has his own family having married Emma Fannie Darby, daughter of a widowed landlady from Essex. After 1890 Bert decides to expand and opens other shops at 155, High Street and Queen Street, Deal.

By the age of 23 Herbert had opened his own shop in Walmer on The Strand around 1885.

155 High Street

Advertising was important to make your business and name familiar amongst the town folk. In this image we can see how Herbert must have paid to erect a board, advertising his shop on the side of Deal Pier.

 Bert purchased live animals from farms such as Lord Northbourne’s at Betteshanger and had them driven to his slaughter house in Middle Street. He probably slaughtered his own animals and butchered them in to cuts or joints of meat; then he ran the shop. Bert would have worked extremely long hours with the shop being open from 8am -8.30pm Monday to Thursday, Friday until 10.30pm and midnight on a Saturday. It is said late evening was popular with wives who knew, once the beer houses were closed and husbands ‘sleeping it off’,they could take the little money left and purchase the cheapest cuts of meat for Sunday lunch and to see them through the week. It was a busy few hours for the local butchers and worth staying open. Herbert also employed a young man called, Jack, as a delivery boy. In his diary George Rose writes about accompanying Jack, both on bicycles, to Kingsdown where deliveries are made.

Tradesmen like Herbert relied heavily on their sons for assistance. Sadly, he and his wife Emma were to lose two of their boys to meningitis in their infancy plus a young daughter.  Herbert’s eldest son, Ernest, emigrated to Canada at the age of 18, as did Percy in 1912 aged 19. Having been a volunteer in East Kent Buffs for 2 years he signed up to the Canadian Over-seas Expeditionary Force on October 4th 1915. Both Ernest and Percy remained in Canada for the rest of their lives although Passenger Lists for ships travelling to this country inform me that Percy did return for a visit with his wife, Mary, and baby son John.

Herbert was to lose his wife, Emma too. She passed away in 1894. Her death certificate declares endometriosis and exhaustion as the cause of death but, there is no doubt, her heart must have been broken at the loss of her little ones. 

Six years later Herbert remarries. Kate Jane Mortimer is nearly 20 years younger than her husband and only 5 years older than his eldest child. He and Kate have one child together, Ronald. 

Like his father, Edward, Herbert is heavily involved in the community. He is a member of Walmer Council and is called upon to be a Jury member for the court at Sandwich several times.

In 1896 Herbert must have been shocked by the news from Dorset that his older brother, Frederick, had been arrested for being drunk and disorderly in Weymouth and, after being thrown in to Dorchester prison, had died penniless leaving a widow and 5 children. His father had been diagnosed with Parkinson’s disease and passed away in 1899. With his elderly mother, Sarah, dying in 1907 it seems Herbert feels it is time to retire from the Butcher’s trade and he, Kate and Ronald leave Walmer to settle in Croydon where they purchase a newsagent and tobacconist’s business. In 1927 Herbert dies. Kate continues to live with Ronald, and his wife Dorothy, running the business throughout WW2.

Name Born Baptised Married Died Buried
Herbert Vincent Rose 1858 11 April 1858
St. Saviours, Walmer
1) Emma Fanny Darby
12 October 1881
St. Baranabas Church, Homerton, HackneyBorn 1858
Died 18942) Kate Jane Mortimer
12 April 1899
St. John the Baptist, Leytonstone, Essex
17 July 1923
Croydon, Surrey

The Children of Herbert Vincent Rose & Emma Fanny Darby

Name Born Baptised Married Died Buried
Edith Emma 18 September 1882
Ongar, Essex
22 October 1882
St. Martin’s, Chipping Ongar, Essex
Herbert John Chilvers
29 April 1909
St. Mary’s, Walmer
1 November 1955
Coulsdon, Surrey
Ernest Vincent 15 April 1885 13 May 1885

St. Saviours, Walmer

Sarah Beesley
Maple Creek, Saskatchewan, Canada
25 September 1963
Queens Park Cemetery, Calgary, Alberta
Louisa Sarah 4 May 1886 26 May 1886
St. Saviours, Walmer
The Strand
17 November 1892
Blessed St. Mary’s, Walmer
Minnie Victoria 4 August 1887 28 August 1887
St. Saviours, Walmer
Harry Leon Wood
Eastry District
5 October 1943
Uplands Shattering, Wingham, Kent
Herbert Victor 26 December 1888 10 February 1889
St. Saviours, Walmer
1889 9 July 1889
Blessed St. Mary’s, Walmer
Alfred Thomas 31 January 1891 25 March 1891
St. Saviours, Walmer
1892 23 September 1892
Blessed St. Mary’s, Walmer
Percy Thomas 31 July 1893 6 September 1893
St. Saviours, Walmer
Mary Reid McPhee
28 August 1918
Taber, Alberta, Canada
27 Janusry 1939
Calgary, Alberta, Canada
Burnsland Cemetery, Alberta, Canada

The Child of Herbert Vincent Rose & Kate Jane Mortimer

Name Born Baptised Married Died Buried
Ronald Mortimer 16 November 1900 28 August 1901 Dorothy Chick
15 November 1985
Worthing, Sussex


Year Address Name Relationship Occupation
1861 7 The Strand, Walmer Edward T Rose Head Tailor
Sarah Wife
Elizabeth Ann Daughter Scholar
Thomas Edward Son Scholar
Louisa Sarah Daughter Scholar
Frederick John Son Scholar
Emma Mary Daughter Scholar
Herbert Vincent Son
Annie Louisa Daughter
Louisa Cavell Sister-in-law


Year Address Name Relationship Occupation
1871 High Street, Chipping Ongar, Essex Edward T Rose Head Master Tailor employing 6 men
Emma M Daughter
Herbert V Son
Alfred E Son
Clara I Daughter
Phoebe Collards Servant Domestic Servant


Year Address Name Relationship Occupation
1881 The Thatcher’s Arms, Radlet Green, Roxwell, Chelmsford, Essex Elizabeth Darby Head Landlady
Fanny E Daughter
John G Son Scholar
Herbert Vincent Rose Visitor Butcher


Year Address Name Relationship Occupation
1891 ‘Strand House’ 48 The Strand, Walmer Herbert Vincent Rose Head Butcher
Emma Wife
Edith E Daughter Scholar
Earnest V Son Scholar
Louisa S Daughter Scholar
Minnie V Daughter
Edith E Sister Visitor


Year Address Name Relationship Occupation
1901 Missing for Deal & Walmer


Year Address Name Relationship Occupation
1911 49 The Strand, Walmer Herbert Vincent Rose Head Master Butcher
Kate Jane Wife
Minnie Victoria Daughter
Percy Edward Son Butcher’s Assistant
Ronald Mortimer Son Scholar
Harry Leon Wood Visitor Bootmaker & Salesman
Annie Baston Servant General Domestic Servant

Trade and Street Directory

Directory and Year Trade or Occupation Address
Kelly’s Directory 1899 & 1903 Butcher 155 High Street ,Deal & 48 The Strand, Walmer
Kelly’s Directory 1918 Butcher 48 The Strand, Walmer
Sources and further reading:
Family-owned images and records